The old formulas for success no longer hold.
InScholary is the world's first academic discipline that turns the abstract idea of "innovation" into a structured field of study.
As AI replaces what came before, give yourself — and someone you love — a thinking system you can rely on for life.
AI has made it clear that entrepreneurial drive, creativity, and judgment matter more than deep technical expertise in any single field. This curriculum shows a path to grow and thrive in practice — not in theory alone.
Saman Farid
In an era when knowledge expires quickly, this is a one-of-a-kind curriculum that awakens the independent execution only humans can offer — what AI cannot replace.
이준표
Amid the massive shift driven by AI, InScholary will be a steady milestone helping young people find their center and grow.
이주광
As AI rewrites the rules of the market, InScholary is the best education for building real-world survival skills you can apply now — not vague theory.
이주열
Leaders in the AI era need the power to redefine problems — not memorize answers. InScholary will deliver that answer.
전선익
The InScholary curriculum helps future leaders navigate unprecedented change ahead. It reflects decades of transformation across industries and regions — a comprehensive, practical guide to the opportunities to come.
Rajesh Chandy
For the next generation in the AI era, what matters most is how to think creatively. Through my projects I learned that true innovation starts with a flexible mindset — not technology alone. Inscholary is a timely, meaningful guide that systematizes Silicon Valley thinking.
권오형
For decades Silicon Valley has produced an outsized share of the world's most valuable companies. The secret? A mindset that embraces the change new technology enables. As AI reshapes every part of life, understanding and applying these lessons matters more than ever. Through InScholary, my friend Jaeseok Lee shares that learning with everyone.
Chris Yeh
In a world reshaped by AI, sustainable advantage is not one skill — it is the ability to think independently, build with intent, and learn faster than the world changes. Drawing on deep experience as an operator and innovator, he has poured genuine conviction into InScholary, and it shows. This program aims to plant that mindset in the next generation — a thoughtful, timely foundation every young builder needs.
Habib Haddad
Built on Jaeseok Lee's track record of creating new rules with data in global entertainment, this Inscholary program is the clearest field guide for young people to survive and grow on the global stage in a fast-changing AI era.
장윤중
Innovation is training — not inspiration. I learned that daily in biotech drug development, where uncertainty is the norm. Inscholary organizes the vague idea of "innovation" into a thinking system you can learn and internalize. As AI reshapes the board, I recommend it to every leader thinking about what to pass on to the next generation.
이근우
I am delighted to support an innovation curriculum so well suited to our time. Rapid AI progress demands that humans think more deeply and act with clearer purpose. With rich, distinctive experience at the frontier of advanced technology across the global economy, I am glad he is sharing that learning through a program built for this era.
Harpreet Singh
Today, innovation requires more than technical skill — it requires curiosity, bold experimentation, and a Silicon Valley mindset of learning from failure. InScholary is an excellent course for building that posture.
David Lee
Sustainable advantage comes not from technology alone, but from people who learn, adapt, and execute. I sincerely hope InScholary grows into a meaningful learning platform that builds those capabilities in the leaders of tomorrow.
Michael Kim
AI is beginning to replace even highly skilled professions. Careers in the future will look radically different.
What was once seen as outside the mainstream will become the path the brightest young people choose.
InScholary extends traditional entrepreneurship one step further — a new field that systematizes the innovator's mindset and execution. Frameworks and case studies built from 15 years of startup and operating experience.
Core knowledge on startups and AI
Intelligence to read markets and trends
Insight others miss
Intellectual assets for life
Metis · Founder & CEO, Future Study
Raised in a family of educators, Jaeseok Lee learned early that education changes the future. At Nexon he launched and ran MapleStory in the US and Europe. To answer how to find and nurture creative people, he co-founded iCreate Creativity Lab with faculty from Seoul National University and Hankuk University of Foreign Studies.
There he built the world's first ICREATE creative-thinking assessment, used in hiring at Kolon, Hyosung, Hyundai Card, Shinhan Bank, and more. At TEDx SNU in 2011 he spoke on blending technology and the humanities — already connecting technology, people, and education.
After stepping down from the lab, he founded MyMusicTaste. By reading global fan demand as data, he created new rules for live entertainment — answering "Will this show sell?" with evidence, not gut feel. The 2015 Presidential Citation for cultural exchange came from that experiment planning K-pop tours with fan voice and data.
After a successful M&A in 2022 proved how IT and entertainment can meet, he founded Future Study to reshape education for the AI era — culminating in the InScholary course.
From innovator mindset to market analysis, business model design, customer development, and the Silicon Valley ecosystem — inductive cases and data across 6 parts, 12 chapters, and 60 sessions to build full-stack innovation capability.
Read innovator DNA through Builder, Operator, and Inventor types. Define growth mindset, learning agility, execution, and resilience.
Learn the gap between what customers say they need and real needs — and how to find pain points and opportunities through Maslow's lens.
Strategic distinction between value creation and value capture — opening new markets vs solving pain in existing ones.
Practice the 7-step process from STP through Why, resources & capabilities, CSF, and fit mapping — turning ideas into executable business models.
Read macro and micro context with Porter's 5 Forces, VRIO, and DESERT. Estimate TAM, SAM, SOM and build entry and defense strategies.
Disruptive vs radical innovation and Dream Big. Articulate risk appetite and set risk red lines.
Evaluate adoption with 3 Pillars and Benefits×Behavior quadrants. Learn what it takes to break the performance envelope and create smash hits.
Product development vs customer development. The 4-step loop from hypothesis to PMF — why customer development comes first, through Xerox vs Apple.
Rogers diffusion curve, critical mass, early adopter to mainstream paths. Analyze WTP with AUDI and connect to pricing and channel strategy.
Goal-driven causation vs resource-driven effectuation. Zero resource to market and bird-in-hand — go to market with what you have.
Early team principles and role split. From FFF to accelerator, angel, and VC — runway management and funding timing.
Where talent and capital meet — PayPal Mafia, a16z, Sequoia, and how Korean innovators can use global networks in practice.
Follow-on for Inscholary graduates. Four chapters on AI trends, power players, and startup×AI — building practical AI skills on the Fundamental thinking system.
Not a patchwork of others' cases. Frameworks and case studies from 15 years of startup and operating experience.
A structured knowledge system turns innovation from a lottery into a path you can navigate toward answers.
Real-time Q&A on course content. Surprise guest events are held from time to time. (Advance notice via the student group chat.)
"How do you build the best team?"
Not theory — learn through checklists you can apply in the real world.
Unshakeable fundamentals in innovation (= the future). A thinking system you can use in college and beyond — innovator DNA that is built, not given.
Give your child a powerful capability they can use for life.
Complete all 12 chapters (60 sessions) and receive an InScholary certificate.
Keynotes, panel talks, and mentoring from global leaders — graduates are invited to offline workshops.